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#data-alertsParadime

nightly_build failed at 04:00 on stg_payments.

  1. Read the logs and the recent commits
  2. Opened a fix, checked by TurboCI
  3. Retried from the failed model
nightly_build, started 04:00
stg_orders38s38s
stg_paymentsfailed44s
int_paymentsskipped37s
fct_ordersskipped34s
fct_revenueskipped41s
nightly_buildSucceededFixed and retried by 04:11Nobody was paged

Data Analytics

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DinoAI in the Code IDEPriya

Add gross margin to fct_orders

  1. Read the schema and your .dinorules
  2. Wrote the SQL to your organization's rules
  3. Previewed it against production
models/marts/fct_orders.sql
select
order_id, revenue, cogs,
+ revenue - cogs as gross_margin
from {{ ref('int_orders') }}
order_idrevenuecogsgross_margin
10482129.0071.2057.80
1048364.5038.1026.40
10484212.00118.7593.25
1048538.0024.9013.10
1048696.4051.3045.10
10487150.0090.0060.00
Docs written4 tests addedReview passed
Pull request #214ApprovedDocs, tests and review by agents3 dashboards checked

Product

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#product-analyticsMaya

@Paradime can we see activation by plan?

  1. Filed PROD-482 inLinear
  2. Built mart_activation with 4 tests
  3. Added it to Monday's metrics pulse
Activation rate by plan
41%
Pro
58%
Team
66%
Enterprise
PROD-482mart_activationMerged
Activation, Enterprise66%Team 58%, Pro 41%In Monday's metrics pulse

Growth

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#growthPriya

@Paradime why did paid social CAC jump?

  1. Queried mart_campaigns over five weeks
  2. Split the change by campaign
  3. Checked spend against conversions
Paid social CAC, week on week
$212
Last week
+$98
Lookalike
+$5
Search
+$3
Retargeting
$318
This week
mart_campaigns5 weeks14 campaigns
q4_lookalike+$98of the $106 rise in paid social CACSpend up 40%, conversions flat

Finance

Decision-ready reporting with lineage from board slide to source.

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#finance-dataMaya

@Paradime why is Q3 revenue $240k off from the board deck?

  1. Traced the deck figure back to stg_invoices
  2. Compared the deck with fct_revenue
  3. Checked the reconciliation test
Q3 revenue, board deck against the warehouse
Board deck $4.86M
+$240k
fct_revenue $5.10M
Sep 29Deck refreshed
Sep 3014 invoices landed
Oct 1fct_revenue rebuilt
stg_invoicesfct_revenuemart_revenueboard deck
Late invoices$240k14 landed after the deck was refreshedBoard pack refreshed

RevOps

Revenue data unified across CRM, billing, and product usage.

See Paradime for RevOps teams
#revopsPriya

@Paradime why did the forecast drop this week?

  1. Read deal stages fromHubSpot
  2. Compared Friday's snapshot with today's
  3. Found two deals that changed stage
Forecast, this quarter
Friday snapshot$1.425M
Today$1.20M
Commit
Acme $220kUmbrella $140kGlobex $180kInitech $45k
Best case
Hooli $90kGlobex $180kInitech $45k
hubspot_dealssnap_forecastfct_forecast
Forecast−$225kTwo deals moved out of CommitGlobex and Initech

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